Sunday, July 8, 2007
Life List Day 111 - Kwik-E-Mart
7-Eleven recently turned a dozen stores in the U.S. into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, as part of a campaign to hype the July 27 opening of "The Simpsons Movie."
Today I made a special trip to check one out in Burbank, about 45 minutes from where I live. (A friend and I detoured there on our way back from a trip to the Palm Springs area.)
There was actually a line to get into the store - but the crowd was lively and friendly (as were the staff, who were clearly getting a kick out of the whole thing, as if it were Halloween in July). The 7-Eleven sign had been converted to a Kwik-E-Mart sign. They sold Buzz Cola, Squishees (a Simpsons knockoff of Slurpees), and cartoonishly pink donuts ...of which I bought a half-dozen. No Duff beer, however.
I have no idea why I was so excited about this, but I was - maybe because I like The Simpsons. Or maybe because I appreciate a really good marketing gimmick - which this was.